Campaign encouraged vaccine confidence and uptake among young First Nation people throughout the province. This grassroots campaign was an effort led by the Southern Chiefs Organization Inc. (SCO), Manitoba Keewatinowi Okimakanak Inc. (MKO), Assembly of Manitoba Chiefs (AMC), Keewatinohk Inniniw Minoayawin Inc. (KIM), the First Nations Health and Social Secretariat of Manitoba (FNHSSM) and the Manitoba government.